The Biggest CES Surprise
So what was the biggest surprise in GPS at CES? Not the most amazing service or product, but just something at the show that surprised me the most… Go ahead, try and guess… but you probably won’t guess it.
The biggest surprise at CES was NAVIGON. I’m always skeptical of new GPS companies trying to break into the North American GPS market because the majority of them never last. We didn’t feel that way about NAVIGON when they announced models for North America and in our review of the 7100 said it “has a fantastic set of features that are nearly impossible for other devices on the market today to match“. While we didn’t fall head over heels in love with the 7100, NAVIGON showed quite a bit of promise.
That was echoed again at CES. They showed up with a great looking booth, tons of knowledgeable staff, and a fantastic big screen demonstration that gathered big crowds. They did make a couple of announcements, one being their surge in position in the North American market and second that they have developed an application that will allow users to more easily update their devices called NAVIGON Fresh.
They made a big impact, and became quite a discussion point among fellow GPS enthusiasts at the show as well as other manufacturers asking us about them.
NAVIGON has shown a big commitment to the North American market and I’m sure we will be seeing much more of them in the future. How could you not with a company that offers free lifetime traffic services in some models.