ChangeWave GPS Survey
ChangeWave recently conducted a survey where they asked people the following question.
Who is the manufacturer of the portable GPS device you most recently purchased?
The results were pretty strange with what I know about the GPS market, but I think it is important to remember what each company actually sells and how that might impact the answers.
- Garmin – 56%
- Magellan – 12%
- TomTom – 9%
- Trimble – 3%
- Lowrance 3%
The problem lies with what most people might assume the survey is asking. 3% marketshare from Trimble? They don’t even sell consumer or automotive devices. Their products are primarily commercial surveying type products. Where is Mio?
Don’t forget that Garmin sells “portable GPS devices” for not only the automotive market, but also portable marine GPS market, portable outdoor/fitness GPS market, and portable aviation GPS market. Magellan also sells devices in the portable outdoor/fitness market.
I’m not trying to dispute the results of the survey itself of diminish the quality of the results, but it is important to note that Garmin and Magellan each produce products in segments that the other GPS companies don’t, which are all included in the results. It isn’t as if Garmin is selling PND type devices at a five to one rate over Magellan nor a six to one rate over TomTom as some people have tried to conclude from those results.