Cobra Switches from NAVTEQ to Tele Atlas
Cobra said in their Q1 Press Release that they have started to license map data and software from Tele Atlas, signaling a switch from NAVTEQ.
“During the first quarter, Cobra licensed mobile navigation source code and other intellectual property from TeleAtlas North America, Inc., a leading supplier of digital maps and navigation products. This software, and the related intellectual property, will provide Cobra with cutting-edge capabilities as we launch new mobile navigation products.” – Jim Bazet, Cobra’s President and CEO.
Cobra’s first GPS navigation systems to use Tele Atlas data and software are due in late June.
Cobra also indicated their Q1 sales increases were largely attributed to the success of the Cobra Nav One 4500.
“Cobra’s sales increase in the first quarter reflected improved sales of mobile navigation products, including the NAV ONE(TM) 4000 and NAV ONE 4500. Last year, sales of mobile navigation products were hurt by high return rates and the costs of promotional programs due to unfulfilled holiday expectations of our customers. This year, our retail customers continued to purchase products in the first quarter, reflecting strong sell-through of our mobile navigation products to the consumer.