Dash now Done
While it was nearly a year and a half ago when Dash announced they were no longer going to build their infamous Dash Express, they have continued to provide service and limited support for the product. Today we have learned that too will end on June 30.
In a letter sent to current Dash subscribers, the company details their plans to cease subscriptions and support. While the company has since been sold to RIM and there were indications some of the technology might be used in a RIM navigation product, there is growing speculation that the sale wasn’t much more than a tax write-off for RIM.
In some ways the Dash Express was ahead of its time being the first Internet connected PNDs and utilizing crowd-sourced traffic in addition to traditional traffic. Internet connectivity is still a tiny niche of the PND business yet to fully mature. Dash also had an “app store” which has yet to be matched. TomTom has recently announced the TomTom Developer API which will likely fuel their own GPS App Store, but that is still likely several months away. Dash could be a great example of why first to market isn’t always the best business move.
We will be discontinuing service and support of the Dash Express product effective June 30, 2010, no new month to month subscriptions will be sold after today (May 24, 2010). Your loyalty to our product for the last few years is truly valued and appreciated.
We will issue prorated refunds to customers with an outstanding balance on their remaining pre-paid subscription. Our month-to-month subscribers will simply see their service expire automatically on June 30, 2010.
In order for us to process your refund, we will need you to verify/enter your mailing address here
We thank you for your support of the Dash Express product.
So what does this mean for current users of the Dash Express?
- Your device will continue to operate as a stand-alone GPS device (you can navigate to an address)
- You will no longer have any connected features (Tru Traffic, Yahoo! Local search, Send 2 Car, Dash Apps, etc)