Garmin Chooses SiRF as Supplier on Selected New Garmin Devices
Garmin, a leading provider of navigation, communication and information devices, and SiRF Technology Holdings, Inc., a leading provider of GPS-enabled location technology, announced they have entered into an agreement to incorporate SiRF architecture into a range of Garmin devices. Under the terms of the agreement, Garmin will integrate SiRF’s SiRFstarIII architecture on selected Garmin units.
“As the market for new GPS-enabled devices grows, we continue to introduce feature-rich products designed to improve people’s everyday lives,” said Gary Kelley, Garmin’s vice president of marketing. “SiRF’s high sensitivity architecture is well-suited for some of our soon-to-be-announced products, and will help us achieve our mission of enhancing the GPS experience. We look forward to working with SiRF on these devices.”
The SiRFstarIII is SiRF’s flagship architecture. With its 200,000 correlators, the SiRFstarIII GPS technology will continue to provide Garmin users with the industry-leading GPS performance they have come to rely upon when purchasing a Garmin device.
“As an early pioneer in GPS-enabled consumer devices, Garmin has developed a well-deserved reputation for market leadership and customer satisfaction,” according to Kanwar Chadha, founder and vice president of marketing for SiRF. “Garmin’s endorsement of SiRF’s GPS architecture is a clear validation of our strategy of becoming the GPS architecture supplier of choice. We look forward to working with Garmin in driving our shared vision of bringing the benefits of GPS to mainstream consumers.”