Google GPS Advertising
We’ve speculated a little bit on what a Google GPS product might be like. Recently Google has started to share some of their thoughts about how Google, GPS, and advertising might mesh together.
For example while driving down the road, Google feels the advertisements you hear on the radio should match the stores you are driving by based on your GPS location. Advertisements could also talk about nearby locations and then offer you directions to the store via GPS navigation.
This model could be assisted with the dMarc Broadcasting acquisition by Google back in January.
Google plans to extend targeted, measurable advertising to the broadcast space. In fact, even as you read this, our engineers and executives are working to seamlessly integrate dMarc’s technologies and operations to offer AdWords advertisers a broad suite of digital broadcast options. - dMarc
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[…] This sounds a lot like what Google appears to have up their sleeve regarding Google location based advertising using GPS. Simply put an advertiser could choose to have an advertisement displayed on GPS receivers as vehicles drive by. (Or just before they drive by to give them time to decide to re-route to the advertiser’s location. A location classifier generates location information based on textual strings in input text. The location information defines potential geographical relevance of the input text. In determining the location information, the location classifier may receive at least one geo-relevance profile associated with at least one string in the input text, obtain a combined geo-relevance profile for the document from the at least one geo-relevance profile, and determine geographical relevance of the input text based on the combined geo-relevance profile. […]