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Lowrance Announces iWay 500c Awards


Lowrance announced that its initial entry into the Automotive GPS market, the award winning iWay 500C, recently received “Editor’s Choice” awards from PC Magazine in May 2005 and Laptop Magazine in June 2005. The Company’s new portable AirMap 2000C aviation GPS product also recently won the “Best Product Of The Year” award at the Oshkosh Air Show in July 2005.

Recognition for Lowrance’s new marine SONAR and combination SONAR/GPS products include the New Product “Best in Category” award for the LCX-111C, a hard disk SONAR/GPS model with a built-in 20 gigabyte hard drive, at the July 2005 American Sport Fishing Association’s ICAST (International Convention of Allied Sportfishing Trades) tradeshow.

“Our automotive GPS products have achieved significant sales growth and market share gains since their introduction last fall. These units were designed with significantly more high value features than competitive products, leading to their recognition by these major electronics publications and organizations, including the iWay 500C’s November 2004 award as the Best New Mobile Electronics Entertainment Product for 2005 at SEMA, the premier automotive specialty products trade event in the world,” said Darrell Lowrance, President.

Lowrance’s aviation GPS products also continue to make inroads, and the new Airmap 2000C, with a bright, sunlight viewable color display, recently won the “Best New Product of the Year” at the world-famous Oshkosh Air Show in Oshkosh, Wisconsin.

“We are excited to win these top awards in what we believe to be the most important shows for each of our product markets. In the past twelve months, we have introduced over 50 new, leading-edge SONAR, GPS/SONAR combination and GPS products. The success of these new products is clearly reflected in the Company’s recent record results for the fiscal year ended July 31, 2005 and our August 2005 sales growth of 37% compared to the same month last year,” said Lowrance.

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