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Magellan Sold to MiTAC (Mio)

Dec
15
2008

In what has to have been one of the shortest, most uninformative press releases I’ve read in awhile, Magellan announced today that they have sold their consumer products division to MiTAC. MiTAC as you may recall is the parent company of Mio, who also makes consumer GPS devices. It is unclear what the future is of the Magellan RoadMate, Maestro, and Triton products. While Magellan has struggled in the past few years with buggy product releases and a lack of innovation in the consumer GPS sector, their brand is more widely known than Mio in North America.

No details of the transaction were released, except that the closing should happen in January.

Magellan Navigation, Inc. today announced it has entered into a definitive agreement to sell the Magellan consumer products division to MiTAC International Corp. Closing of the transaction is anticipated in January of 2009. Financial terms are not disclosed.

Recognized as an industry innovator, the Magellan consumer products division is the creator of the award-winning Magellan(R) RoadMate(R) and Maestro(TM) series portable car navigation systems, and the Magellan Triton(R) outdoor handheld navigation devices. The company is recognized worldwide through its Magellan brand.

7 Responses


  1. My guess as to how this will shake out:

    I made mention in the forums a while back that I wouldn’t be surprised to see Mio exit the US market next year, except perhap[s as a supplier of software services or private build. With this purchase I expect Mio devices to start being released under the Magellan name. They still have a much larger brand recognition than Mio, and perhaps Mio will be better able to manage the support services than Shah Capital was.

    gatorguy - December 15th, 2008
  2. Will MiTAC(Mio) support and develop Magellan’s Triton line of products, or is the Triton line dead? Any information on the company’s intentions or their commitment to Magellan’s current line of products? If they could put a little more effort into developing the Triton firmware, then they could have an awesome product with widespread support.

    Red - December 17th, 2008
  3. My guess is that the Magellan name as well as the Maestro and Triton product lines will continue.

    Tim - December 17th, 2008
  4. I did notice the Crossover line has been discontinued

    gatorguy - December 20th, 2008
  5. In spite of the mixed feelings I have as a long-time Magellean owner- if it keeps the lines afloat, it is for the best. Have not been much impressed with Mio product, but the consolidation could well be a win-win.
    And I think Tim is surely right- Not continuing the named lines from Magellan would be hard to understand.

    John S - December 20th, 2008
  6. Having worked in the computer industry for 25+ years and ~10 years of dealing with Mitac, I would be concerned about this buy out. I have trained numerous Mitac engineers and redesigned lots of their products – Mitac lacks basic engineering knowledge in terms of high speed signaling and reading spec’s.

    Mike - December 21st, 2008
    • Mitac has actually been building many of Magellan’s devices for a couple of years now. So they have an existing manufacturing relationship– for better or worse. :)

      Tim - December 27th, 2008



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