NAVTEQ and Zagat Collaborate on POI
NAVTEQ has signed a contract with Zagat Survey to link Zagat’s rating and review information for restaurants, hotels, golf courses and nightlife to NAVTEQ’s digital map data. Zagat Survey is the leading consumer survey-based dining, travel and leisure information provider.
NAVTEQ data enriched with Zagat’s entertainment information will allow navigation users to view detailed information regarding restaurants, hotels, golf courses and nightlife establishments in over 40 North American cities directly on the navigation screen. The following Zagat information will be available for each listed establishment:
- Basic information: name, address, phone number, hours of operations, cuisine, neighborhood, credit card policies, etc.
- Consumer-generated scores: e.g., food, dcor and service (all on Zagat’s 0-30 scale), as well as estimated cost
- Consumer-generated reviews
- Features: e.g., valet parking
- Top Lists: e.g., “most popular”
This agreement brings together two leading data providers. NAVTEQ maps offer the quality, richness and detail necessary to provide highly accurate routing, as NAVTEQ’s proprietary collection process involves driving the roads to capture the reality of the roadway. Zagat Survey relies on over 250,000 consumer surveyors to ensure the quality and credibility of its ratings. Both NAVTEQ and Zagat Survey focus on providing quality and rich, dynamic content to their users.
“Linking ratings and reviews for restaurants, hotels, golf courses and nightlife by Zagat Survey is a great value-add to the user’s navigation experience,” commented John MacLeod, Executive Vice President of Global Marketing and Strategy. “Building our relationship with Zagat Survey demonstrates NAVTEQ’s commitment to offering market leading rich content to enrich the functionality of navigation.”
“Combining NAVTEQ mapping with Zagat ratings and reviews addresses the needs of consumers seeking convenient, reliable data on the go,” commented Ted Zagat, COO of Zagat Survey. “Our collaboration with NAVTEQ allows us to reach consumers in a new market segment, adding to the current portfolio of Zagat Survey guides and platforms.”
Zagat Survey’s content data will be made available to customers as an add-on to the NAVTEQ database in North America.