Tele Atlas Advertising for Map Reports
I came across this advertisement today, and found it interesting. Tele Atlas is advertising for people to submit map update reports. The advertisement pictured below reads like this:
Update GPS Map Data
Send us your map feedback and help create better maps.
I’m not sure why, but I’m surprised that Tele Atlas would put so much value on getting map feedback from users that they would pay advertising to promote the service. I’m not saying it is a bad idea– in fact it is quite clever, but it was surprising.