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Telmap, Saunalahti Announce Finland Navigation


Telemap and Saunalahti announced the upcoming launch of the first real-time GPS navigation service for Finnish mobile phone users.

The service, Saunalahti Kartturi, is set to be launched in the coming weeks. It will initially provide full real-time mapping, navigation, POI (Points of Interest) content, and connectivity throughout Europe and North America. Additional regions and extended real-time content will be introduced soon after. For the immediate rollout, the service will be available for Smart phones and Java phones, with support for additional handsets on multiple platforms to be added in phase two.

Telmap provides Saunalahti with a complete, branded and localized Finnish-language navigation solution based on its Polaris Mapping and Navigation technology. As a multi-platform solution, Polaris enables Saunalahti to roll out a single, all-inclusive mobile navigation solution to a wide range of customers and devices. Because the service is server-based, all mapping, navigation and content data is always up to date and delivered in real-time.

“We selected Telmap’s solutions after a review of several onboard and real-time mobile navigation solutions,” said Panu Lehti, COO at Saunalahti. “Telmap was our choice because it offers the most complete solution, in terms of providing our customers with a full, real-time navigation experience, and in allowing us to offer the service to the broadest set of customers using a broad variety of handsets.”

Hannu Jarvi, Managing Director of Telmap Oy, Telmap’s Finland subsidiary, commented: “As one of the most innovative mobile markets worldwide, Finland is ready for true, real-time mobile navigation, and we expect Saunalahti will see rapid uptake for this first-of-its-kind offering. Saunalahti’s interest in real-time mobile mapping and navigation and its decision to work with Telmap is an excellent indication of the success of our recently opened office in Finland. We look forward to continuing the momentum.”

About the Service

Saunalahti Kartturi is based on Telmap’s core mapping and navigation technology. It guides users through maps, graphics, voice and text instructions to their desired destination and enables them to find their way easily without ever getting lost again. Whether driving or walking, the Saunalahti Kartturi service offers accurate turn-by-turn directions on print-quality full-color maps designed for mobile phone screens. Furthermore, an advanced search for Points Of Interest (POI) such as restaurants, theaters, gas stations, or recreational sites can be entered simply via the handset keyboard and shared with friends via SMS or saved in the address book.

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