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TomTom Car Kit Availability

Sep
24
2009

If I’m reading this page at the Dutch Apple Store correctly, the TomTom Car Kit will be available in 2-3 weeks at a cost of $149 USD. But what is somewhat more surprising is this little nugget at the end.

Inhoud van de verpakking

  • TomTom Car Kit
  • TomTom navigatieprogramma voor iPhone

That seems to imply that for the price you get both the Car Kit as well as the TomTom iPhone App itself, although it could just mean that it includes some sort of app that has a sole purpose of connecting to the car kit. I expect we will get the full picture shortly.

Update

And if it seems too good to be true– it probably is. Expect the car kit alone to cost $149. That will be a hard one to swallow for many people– but don’t forget you basically get a mount, charger, GPS chip, Bluetooth, and speaker for that price. A similarly equipped GPS such as the Garmin Nuvi 265T (3.5″ screen, Bluetooth) goes fro around $175 these days making the $250 combined price for the app plus dock (and you’ve already paid for the screen) a little steep.

12 Responses


  1. According to a European forum, the app IS included with mount purchase, but the mount is NOT compatible with the iPod touch. Guess it won’t be more than another 2-3 weeks or so before we know that for certain.

    gatorguy - September 24th, 2009
    • If correct– that price would make it a pretty good deal.

      Tim - September 24th, 2009
      • Oddly, that announcement looks like it’s disappeared. Did they change their minds?

        gatorguy - September 24th, 2009
        • I don’t think (despite other reports) that there was an official release. I think something slipped out early.

          Tim - September 24th, 2009
          • I suspect that their intent was NOT to include the app with dock purchase. $50 for the mount seems unreasonably cheap for those who already purchased the app only.

            gatorguy - September 24th, 2009
          • It is too early to draw too many conclusions. However, what if (and perhaps a big if) the mount was designed so that it only worked with the TomTom app and not any other navigation apps. $150 for the mount + app might not be out of the question. Since many people already own the app– getting $50 for the mount might seem like too good of a deal to not pass up.

            TomTom is banking on the success of their app based partly on the totally integrated solution so they want as many people to have the full package as possible. It is the feature that differentiates them the most. So if one were to agree that $150 for the app + mount is sustainable then they could offer the mount for $50 since they have already earned the bulk of the profit through the app itself. That way too they make a bigger margin on people who get the app only. I could be totally wrong– just thinking aloud about some of the possibilities.

            Tim - September 24th, 2009
          • The price is now official USD 119.95

            Here is the press release
            http://investors.tomtom.com/releasedetail.cfm?ReleaseID=411360

            cryspy102 - September 24th, 2009
  2. It sure would. Even better for TT IMO if they dropped the price for the app only, even if just by $10.

    gatorguy - September 24th, 2009
  3. Looks like things have been confirmed that the (approx $149 USD) price will be for the mount only. Commentary above updated.

    Tim - September 24th, 2009
    • While $50 looked unreasonable cheap, the $150 for the mount only is approaching unreasonably expensive IMHO. That price isn’t unexpected as I’d seen rumors to that effect. Quite a high price in any case.

      gatorguy - September 24th, 2009
  4. The Wall Street Journal is reporting that TomTom said the US price on the mount will be $119.99. Much more reasonable if true.

    gatorguy - September 24th, 2009
  5. The car kit is back on apple store shelf.

    cryspy102 - October 8th, 2009



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