TomTom has announced a new model, the TomTom EASE. Very observant industry types might recognize the device… it is essentially the same device as TomTom previously released in Europe under the name “TomTom Start”. The device is aimed at the bottom of the lineup with a simplified interface, somewhat similar in style to a Nuvi.
While near the bottom of the lineup, you do get a few goodies not always found at the very bottom. Text To Speech allows the device to not only give you voice prompts, but also speak street names. And we can’t say enough good things about TomTom IQ Routes. This technology records the actual driving times of other TomTom drivers for each road segment, for each day of the week, for each five minute time increment of the day. Those averages are then used to calculate the best route and most realistic ETA based on when you ask it to take you somewhere.
You also get TomTom MapShare and the Help Me menu. What still keeps this device at the entry point of the lineup is the 3.5″ display, and the USA only maps. About three million POIs are included. It will be available “early 2010″ in two colors, black and white.