TomTom & Jessica Ogden – High Tech With Style
Okay, we never saw this one coming…. TomTom and Jessica Ogden have announced that they will be collaborating on new products. (Note for us geeks, Jessica Ogden is a fashion designer.)
Like TomTom, Jessica is a thought leader in her field and is a perfect match for TomTom. The strength of our technology has always been key to our leadership position in navigation solutions. Our partnership with Jessica demonstrates our desire to establish a greater personal connection between consumers and the TomTom brand, thus making navigation accessible to all.” – Harold Goddijn, TomTom CEO
Apparently TomTom will be the sponsor of Jessica Ogden’s London Fashion Week show this year and Jessica will showcase a limited edition handbag designed for the TomTom Go or TomTom Mobile 5.
In addition, TomTom has setup competitions in design schools throughout the UK, Italy, and France for designing bags for TomTom GPS products. The best design will an internship with Jessica at the Jessica Ogden studio in London.
“I enjoy working with found fabrics and traditional techniques for each of my collections, however I am also quick to adopt new technology when it makes life easier.Â TomTom’s products are easy-to-use and make finding your way wherever you want go hassle free.Â I am looking forward to designing a range of accessories to add a fashionable yet functional element to TomTom GO and TomTom MOBILE 5.” – Jessica Ogden