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TomTom Q1 2012 Results– a play on words


I find reporting on most financial results fairly annoying– people have become good at spinning any piece of data however they would like. So I decided to take a different “look” at TomTom’s Q1 2012 results. I built a little word cloud.

I threw out common words you would expect to find in financial results like amounted, business, compared, mainly, and previous. Interpret as you will. What I see is a company becoming more focused in the automotive division and their traffic service and focusing less on PNDs. Also notable was the nearly absent discussion of the smartphone app market.

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