TomTom Q1 2012 Results– a play on words

I find reporting on most financial results fairly annoying– people have become good at spinning any piece of data however they would like. So I decided to take a different “look” at TomTom’s Q1 2012 results. I built a little word cloud.

I threw out common words you would expect to find in financial results like amounted, business, compared, mainly, and previous. Interpret as you will. What I see is a company becoming more focused in the automotive division and their traffic service and focusing less on PNDs. Also notable was the nearly absent discussion of the smartphone app market.

Located in GPS Traffic, TomTom on Apr 25, 2012