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Traffic.com to power Garmin Mobile 20


We’ve previously mentioned how much we love traffic.com services so we are excited to hear that Garmin has selected traffic.com to provide real time traffic services for the Garmin Mobile 20 software. The Garmin Mobile 20 software works on select smartphones running Windows Mobile, Treo smartphones, and some Nokia smartphones.

We also have recently discussed Google using GPS for advertising and it looks like this relationship between Garmin and traffic.com will be an example of advertising over GPS. Every time you calculate a route on the Garmin Mobile 20 or receive updated traffic information traffic.com will display an advertisement on the device.

“Real-time traffic information is leading the expansion of the consumer navigation services market and we are thrilled to announce Garmin — a widely respected industry leader — has chosen our traffic content exclusively to integrate into its GPS-based Mobile 20 device,” said Robert N. Verratti, chief executive officer, Traffic.com, Inc. “By partnering with us and our unique mobile advertising network, Garmin will be able to provide our accurate, detailed traffic information as a free, standard feature.”

So what do you think? Would you like to have free traffic services on your GPS in exchange for viewing a few advertisements? Or would you rather pay for a monthly subscription yet receive advertising-free traffic information?

3 Responses

  1. I appreciate the info on the Garmin Mobile 20 software. I am new to your blog and I really love it. I look forward to your future posts.

    CellphoneSavant - June 27th, 2006
  2. Short ads in exchange for free, _reliable_ traffic reports seems reasonable.

    Perhaps I’m ignorant, but why go with traffic.com and not Clear Channel’s FM-Traffic Message Channel — already in use with many Garmin products?

    BWeb - July 2nd, 2006
  3. BWeb – I think the reason might be in the title. FM-Traffic travels over the FM radio band and therefore you would need to integrate a FM receiver with your smartphone. Most smartphones don’t come with an FM receiver.

    However with traffic.com services I suspect the information is traveling over the smartphone’s existing data connection. Therefore a hardware traffic receiver would not be necessary. I could be wrong, but that is my suspicion.

    GPS Review - July 2nd, 2006

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